Sometimes the simplest ideas get the most response. Take the ING duck race for example. Passers-by could bet on a duck at the ING stand at Gentse Feesten, leave their personal data and hope for the best when the race started.
The turnout for each of these races was massive. Every 'duck racer' brought his or her supporter's club to the race, which resulted in very lively competition indeed. The whole idea was to obtain as much consumer data as possible and support the ING Lion account campaign.
Demonstrate, once again, did a quacking job.
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