After three successful years in a row, the 'Coke Nurses' were fast becoming legendary at the festivals. But neither Coca-Cola nor Demonstrate are happy to rest on their laurels, so it was time for something new. Something fresh. We went back to the drawing board, bumped around some new ideas and came up with the CC Summer Tours. Destination: instant fun and refreshment.
Coca-Cola Summer Tours is a festival concept using hip flight attendants and pilots to whisk you away to the summer of a lifetime. Our charming hostesses and strapping young pilots spoil festivalgoers on the field and in the "Cola Cabana" beach shack with mentally and physically refreshing experiences.
The beach shack was the perfect place to chill out with a perfectly served Coca-Cola while listening to the best tunes of the summer. Those of you looking for some action, were welcome try out the many custom-branded activities, such as the Mexican Wave (catch a sombrero), It's SHOW(er) Time (refreshing beach showers), Frozen T-shirt Contest (unwrap a frozen T-shirt as fast as you can), Skinny Dipping (footbaths), Pedalo Bay (peddle until your opponent gets wet), Hula-Hoop (Keep it Going. Recycle), the Hug Wall (taking hugs to the extreme), Checkers Board (playing checkers with coca-cola caps), Twister (mega Twister for 10 people or more), and much, much more instant fun.
Our friendly and refreshing Coca-Cola flight crew was on hand to provide assistance where needed. If your skills impressed the crowd, you were rewarded with unique Coca-Cola gadgetry, such as the much-coveted Coca-Cola Mexican sombrero, made completely out of banana leaves. We are hading out 20.000 of these cool sombreros this summer. Muy caliente!
Coke Summer Tours Sampling
Boy, it's been a hot summer. People were more thankful than ever to get their hands on a perfectly served, ice-cold Coca-Cola. Aside from the CC Summer Tours festival schedule (more here.), Demonstrate loaded up the CC Summer Tours van with our beach bikes, summer trunks and lots (and lots and lots) of 15cl Coca-Cola bottles to do some serious Coca-Cola sampling.
A highly skilled Demonstrate team of happy hosts and hostesses drove the Coca-Cola red Summer Tours van across the nation, handing out perfectly served Coca-Cola bottles at cinemas, festivals, shops, malls, youth camps, etc. Thousand of bottles, all served at the perfect temperature of 3°C. Aaahhhhhh.
"Keep it Going. Recycle."
Coca-Cola has been stimulating people across the globe to recycle for the better part of two years. Belgium has always been at the forefront of this campaign. When Demonstrate (who is responsible for the look and feel of the entire program in this country) was asked to visualize the "keep it going" concept, we came up with an irresistible little game that would spice up any lecture on ecological awareness.
Consumers are challenged to keep a hula-hoop twirling around their hips, neck, feet, etc. while listening to information on Coca-Cola's recycling program. (Grace Jones, eat your heart out!)
This raises concentration and adds an element of fun to the information transfer. The listeners who could hold on long enough, were rewarded with fun prizes, such as Coca-Cola hats and T-shirts made entirely from recycled PET bottles.
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