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After three years of unparalleled success with the Coke Nurses at the festivals, it was time for something new. Something fresh. Coca-Cola and Demonstrate went back to the drawing board, bumped around some new ideas and launched the CC Summer Tours. Destination: instant fun and refreshment.
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Jupiler set out to conquer new frontiers at the festivals. So Demonstrate set them up with a branded saloon, cowgirls and crash courses in line dancing. The success was so overwhelming, the sheriff of Jupiler-town decided to repeat the activation at lots more festivals this summer.
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Here's two words you don't hear enough in marketing these days: pillow fight!!
Demonstrate and PTOC started a huge fight at the Antwerp Central station. The first 1000 pillow warriors who didn’t back away from this pyjama party / all-out fight got to stay at one of the Ibis Hotels in Belgium and Luxemburg in exchange for a shiny one euro coin.
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You dont always need a big activation to ruffle some feathers and get the consumers enthusiasm levels soaring. Sometimes, a duck race is all you need. Demonstrate and ING were the real winners of this data drive.
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At the 2009 MTV Cool Brand Awards, two of Demonstr8's most beloved clients, Coca-Cola and Jupiler, each went home with a Cool Brand Award. Coincidence? We think not.
> Read more |
| Demonstrate is a Brussels - Amsterdam based revolutionary ONE ON ONE communication agency where marketing isn't played by the
numbers. It means we love to interact. For every interaction, there is a reaction, see?
To reach real people, we use real people and real innovative contact. Here is some real life proof of our gripping storytelling. |
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